Monday, November 18, 2013

Naughty Purple Light...

Purple Light ah purple light...indeed you have made a lot of people angry and sad over the passed 1-2 weeks..first of all it cause an outrage, especially fighting fit Singaporean male who had when through 30mths of National Service for the slightly older folks and 22-24mths for the slightly younger folks...Purple Light a song commonly sang during route march with lyrics which speaks of the bits and pieces of experience that any servicemen go through...many like the song as it is something that they can relate to...was BANNED by MinDef...reason behind it...? AWARE complained about the lyrics..well i do want to give credit to AWARE for bringing the matters to MinDef for the lyrics as it is unbecoming of a soldier to go around raping people.

SAF 8 Core Value
Loyalty to Country
Leadership
Discipline
Professionalism
Fighting Spirit
Ethnics
Care for Soldier
Safety

As you can see above the core values of SAF...Soldier should be discipline in all aspect of life.,,go around raping people is committing a crime thus where is the discipline..? But where as many reports goes out instead of saying the lyrics was banned...it indicated the whole song was banned..thus a barrage of unkind comments was directed to AWARE...

Well when many of these website that carries the story wasnt clear in the indication of lyrics that was banned especially when some carries the title...MINDEF BANNED NSFS FROM SINGING "PURPLE LIGHT" BECAUSE THE LYRICS ARE DEGRADING TOWARDS WOMEN...Many a times many people read only the headlines, titles and really missed out the content and thus caused a little misunderstanding thus AWARE getting lots of flak..

AWARE RESPONSE

Im happy that AWARE made a response to clarify the misunderstanding..but after reading it...something caught my attention..you guys or rather ladies are doing tai chi...First of all..you ladies doesnt feel bad for causing the uproar and then point finger at the negative comments given to you people...then pointed out that you have told the media that only specific lyrics was banned and then to  MEN who has completed NS pointed out to you about the lyrics..so AWARE is not at fault in this case. Well i believe you people may not be at fault but remember you are on a going into a PR deep shit...instead with that letter that defend yourselves i see excuses and reason to try to wipe your ass but more shit will just add on..first the letter is full of arrogance..it would have been better if you start the letter with..a more apologetic tone then point out the different things...in doing so you will definitely win many people who condemn you over to your side..but what you did..? Go out with your gun blazing..shooting at every single person to tell them it wasnt your fault it is the media, the NSmen fault and such..piece of advice...go get a better PR person to draft better letters that will help the organization and not some person that draft a letter that do more harm then good to the organization..and someone who can control her(i assume you dont hire guys) emotion better..

Note: Im neither with AWARE nor am I supporting AWARE..Just stating the facts

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